21Mar

Beauty Alert: Pre-Order Madonna Truth or Dare Eau de Parfum at Macy’s

posted by Liz |@beautyblkbook

 

I’ve always admired Madonna.  From her days as the “material girl” and all her creative incarnations in between.  What I most appreciate about Madonna is her style, smarts and artistic daring.  She’s one of those celebrities you either like or you don’t – there’s nothing middle ground about this woman.  In a way, I suppose that is what I admire the most…she lives her life in an all or nothing way.

 

When I heard Madonna was launching a fragrance I thought, it’s about time!  I mean if Paris Hilton and Puff Daddy have their names affixed to bottles and bottles of fragrant juice (both sell quite well I’m told), why shouldn’t our material girl break her like a virgin status and get in on that action.

 

When WWD asked Madge what inspired the notes in her new Truth or Dare perfume range, she replied “my oldest memory of my mother is her perfume.  She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring, hence the name Truth or Dare.”

 

(L-R) Truth or Dare Eau de Parfum: 1 oz $39, 1.7 oz $55, 2.5 oz $68, Lotion 6.7 oz $28, Shower Gel 6.7 oz $24.  Available exclusively at Macy’s in April, nationwide in May.

 

 

It’s said the fragrance opens with top notes of gardenia, creamy tuberose and neroli and are followed by heart notes of jasmine, benzoin and white lily.  Described as a refined and handsomely seductive floral, it’s anchored with vanilla absolute, caramelized amber and sensual musk.

 

If you’re anxious to give this white monastic styled bottle an early spritz Macy’s is taking pre-orders for it now (Truth or Dare is expected to ship in April from Macy’s then made available elsewhere in May).   For me, this is definitely a celebrity fragrance I won’t dare buy scent unsmelled.  Although I’m rooting for its success, spinning the bottle on this one could result in a disappointing buy.

 

Liz

 

 

P.S.  Truth or Dare is the first product of a complete lifestyle brand Madonna is slated to expand in 2013 that will include shoes, accessories and intimates…I just hope pointed bras aren’t part of the line up. ;-)

 

 

 

 

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