Sneak Peek: Illamasqua Generation Q & Why the Term “Anti-Aging” Chaps my Hide
Lately, I’ve been giving some serious thought to the meaning of the term anti-aging. As I sit here typing this post, I’m aging. You’re aging as you read what follows in the next few paragraphs. We’re all aging, all the time. It’s inevitable.
I suppose what I find most disturbing about the term anti-aging are the rules associated with it which are, in my mind, ridiculously confining. If you’re over forty (for example), you’re told your time is up. You can no longer wear shimmer shadows – it’s not age appropriate. You can no longer wear sexy high heels without getting judgmental smirks - you’re trying too hard. You can no longer get away with wearing long hair - accept your age.
I’m not against aging, I’m for it! In my twenties, and even in my thirties, there were things I didn’t dare say or do because I didn’t believe in myself enough to be vulnerable and brave. Because I’ve aged, all that is different. I mean look, I’m taking a very clear and pointed stance on this subject despite the risk of turning some people off. Aging, definitely has its benefits.
For the Generation Q campaign, Illamasqua chose real women (not models) to be the face of the collection. This is Patricia (55) who when asked why women should wear bold colorful makeup at any age said, “ Because we can… age – and gender – are totally irrelevant”.
There is nothing sadder than telling a woman who has lived a life full of rich experiences, who has trekked round the mountain many times in order to make peace with herself, who is vibrant and full of possibility that her time is up. That now, because of her age, she must willingly (and gracefully) step into a beige box and live a beige existence.
I shake my head when I hear the argument “you can still be you, but a more appropriate you for this time of your life.” From where I’m sitting, you may as well slap a couple pieces of tape shaped like a big ole’ X on a person’s mouth and tell them to shut up and conform.
Nothing takes away another persons spirit like telling them who they are isn’t okay. This isn’t anti-aging folks, it’s anti-being and believe me when I say, a twenty year old who has stopped being looks much older than a fifty year old that embraces who she be…shimmer and all!
What I so appreciate about Illamasqua is their mission of embracing individuality. And with the fall/winter 2012 launch of the Generation Q collection, they’re giving women (and men) permission to take those dated, limiting, soul crushing rules and toss them aside because beauty is ageless and without restrictions. How could I not be excited about a brand that shares my stance on individuality, respect for self and well, living in color?!
If you’ve always loved beige, then continue to love it no matter your age. If you’ve always loved color, things that sparkle and being called the last woman dancing, then do that! Age is a number that doesn’t define who you are, what you wear or who are destined to become…
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