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Posts Tagged ‘glorify’
MAC is back! They’re definitely not one of those smoke under the door frame brands, sneaking in a few good collections each year. No. MAC launches collections at heavy artillery speed and this month, we can expect at least four color collections and at least one skin collection. Whew!
The collection I’m most excited about is In Extra Dimension. I suspected the finish and texture would resemble that of many metallic hybrid products recently launched. And I was right! In fact, it seems the formulation most closely mimics that of the Estée Lauder Illuminating Powder Geleé (face and eye) finishes.
Take a peek at the Extra Dimension Skinfinishes (there are three in the collection) and tell me what you think…
Superb up close. If you were unable to pick up the Modern Mercury geleé this one is an exact dupe (Ter, you’ll love it!).
Whisper of Gilt (I swatched it for you above). I couldn’t find anything in my collection that resembles this soft, neutral gold. It makes a terrific highlight shade that when buffed well, gives the skin a dewy glow.
Availability: MAC counters, MAC stores maccosmetics.com (official launch date is April 5th)
Price: $28/US, .31oz
There have been rumblings amongst makeup mavens over the sneaky or unfair way Estée Lauder has (essentially) re-released their Powder Geleé formulation in the MAC Extra Dimension Skinfinsh. I want to share my two cents on the topic…
Many loyal MAC buyers (generally a different demographic than that of the Estée Lauder buyer) may not consider buying Estée Lauder (still known as my mothers makeup brand, although that is certainly changing) and therefore would not experience the new geleé finish products. From a business standpoint, it makes sense (to me) to share the formula with a sister brand who, for all intents and purposes, speak to a different audience. Why shouldn’t we all get to benefit from this fantastic formulation?
How do you feel about sister companies sharing product recipes (even though the ingredient listing for the brands are different)? Do you feel it’s a flawed strategy, are you disappointed?
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